Qualify Every Deal With the Framework Your Team Already Uses
Choose BANT, CHAMP, MEDDIC, or SPICED for each deal. CRM360 guides reps through the right questions during calls, captures the answers into CRM fields, flags missing information, and recommends the next step.
The result: fewer weak-fit deals in the pipeline, cleaner qualification data, and better forecast conversations.
How It Works
- 01
Pick the framework
Use BANT for simple SMB deals, MEDDIC for enterprise opportunities, CHAMP for solution-led selling, or SPICED for event-driven deals.
- 02
AI guides the conversation
During the call, CRM360 prompts the rep with the next best question based on the selected framework, the customer profile, and previous answers.
- 03
Answers are captured automatically
Qualification details are saved into structured CRM fields, so reps do not need to rewrite call notes after the conversation.
- 04
Gaps are flagged early
If budget, authority, urgency, impact, or decision process is missing, CRM360 highlights the risk before the deal reaches forecast review.
- 05
Next actions are recommended
The system suggests what to do next: ask another question, involve a decision-maker, move the deal forward, place it into nurture, or disqualify it.
Frameworks Supported
Pick the model your team already trusts. CRM360 wires the right questions, fields, and scoring rules behind it.
| Framework | Best for | What CRM360 helps verify |
|---|---|---|
| BANT | SMB and transactional deals | Budget, decision-maker, need, timeline |
| CHAMP | Solution-led selling | Challenges, authority, money, priority |
| MEDDIC | Enterprise and complex deals | Metrics, buyer, decision process, pain, champion |
| SPICED | Event-driven deals | Situation, pain, impact, critical event, decision |
Example: BANT in Action
Authority missing
The rep has confirmed the need and timeline, but the decision-maker is unclear.
AI prompt
“Who else will be involved in approving this decision?”
CRM360 action
The Authority field is marked as incomplete, the deal is flagged as a qualification risk, and the rep is prompted to confirm the buying committee before moving the opportunity forward.
Key Capabilities
- Switch qualification frameworks per deal
- Guide reps with context-specific AI questions
- Capture qualification answers into CRM fields
- Flag missing fields before pipeline or forecast meetings
- Recommend next actions based on qualification gaps
- Reduce subjective qualification across the sales team