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AI-native CRM for modern sales teams

TheCRMthatsellswithyourteam.

AI agents research your leads, guide your calls, and qualify your deals, so your reps spend their time closing, not typing.

  • No credit card
  • Multi-region hosting
  • From $27 / user / month

Built for sales teams the global CRMs treat as an afterthought. Multi-region hosting, multi-currency billing, compliance frameworks that match your jurisdiction. The big US CRMs were built for US enterprise. We built for everyone else.

  • Multi-region hosting
  • POPIA · GDPR · CCPA
  • ZAR · USD · EUR · GBP
  • Regional support

Your CRM should help your reps sell, not just store data about deals they already won.

Framing

The job of sales has changed. Reps need research, structure, and follow-up at scale. Most CRMs only give them a place to type. Here's the difference an AI-native CRM makes, day to day.

Without an AI-native CRM

Reps spend 40% of their week digging through LinkedIn, news, and CRM notes before every call.

With CRM360

AI agents profile every lead before outreach. Reps walk into calls already briefed.

AI Research

Your reps walk in already knowing who they're calling.

AI agents profile every lead before outreach. Company background, decision-makers, recent moves, buying signals, recommended angle. The rep sees a one-page brief on their dashboard, ready before they dial.

  • Pulled from public and internal sources, refreshed as the lead evolves
  • Decision-makers, news, technology stack, growth signals. Surfaced, not searched
  • Editable by the rep, never a black box
crm360.app / leads / atlas-capital-partners
OverviewResearchActivityQuotes

Company

Atlas Capital Partners

Financial services · London · 1,840 employees

AC
Revenue band
$420M ARR
Stage
Discovery · 1st call
Owner
You
Tech stack
Salesforce migrating

Decision-makers

  • JC

    James Chen

    Head of Sales

    Champion
  • PN

    Priya Nair

    Revenue Operations · Economic Buyer

Buying signal

78 / 100

  • ·Hiring 18 relationship managers this quarter
  • ·Migrated off Salesforce in March
  • ·James liked LinkedIn post on rep onboarding
AI

Recommended opener

“Heard you’re scaling the relationship-manager team this year, quick question about how your new RMs are ramping…”

AI Scripts & Voice QC

Every call follows your best rep's playbook.

Branching call scripts adapt to the customer's answers, route to the right next question, and surface approved objection handlers. The same AI layer scores every call against your standards, so coaching catches what manual reviews miss.

  • Branching flows based on customer responses and qualification score
  • Approved objection responses and SOP-driven discovery questions
  • Automatic call scoring: SOP adherence, question coverage, next step captured
9:41
Live call · simulated
Outbound · Discovery
R

Rep · you

We help sales teams cut research time by 40% and ramp new reps in weeks, not months. Before I tell you more, can I ask what's pushing this conversation now?

?

Pick a customer response below to see what the AI suggests next.

Choose how the customer responds

This is a simulated transcript. On a live call the AI uses your scripts, objection library, qualification framework, and the lead's profile to recommend the next move.

Qualification Frameworks

BANT, CHAMP, MEDDIC, SPICED. Pick yours.

Use the framework your team already trusts. AI guides reps through the right questions during the call, captures the answers into structured fields, flags risk areas, and recommends the next action when the framework gaps surface.

  • Switchable per-deal: BANT for SMB, MEDDIC for enterprise, CHAMP for solution-led, SPICED for event-driven
  • Auto-captures answers from the script, no double-entry
  • Flags missing fields and stalled deals before the forecast call
Read the deep dive
crm360.app / playbook / qualification

Qualification framework

BANT· Budget · Authority · Need · Timeline

Best for: SMB, mid-market, single-stakeholder deals

The classic. Fast qualification for SMB and transactional sales.

  1. B

    Budget

    Does the prospect have the financial capacity to buy?

    AI

    What budget have you set aside for solving this in the next quarter?

  2. A

    Authority

    Are we speaking with the decision-maker, or do we need to find them?

    AI

    Who else will be involved in making this decision?

  3. N

    Need

    Is the business problem real, urgent, and well-defined?

    AI

    What happens to the team if this problem isn't solved this year?

  4. T

    Timeline

    When does the prospect need a solution in place?

    AI

    What's driving the timeline: a renewal, a project, a financial year?

Sample questions are illustrative. The AI generates context-specific questions from your scripts, prior calls, and the customer’s profile.

Sequences

Follow-up that runs itself.

Enroll a lead in a sequence and the platform handles the cadence. Multi-step emails, scheduled follow-ups, automatic stop on reply or meeting booked. Reps focus on the conversations that need their time.

  • Multi-step drip campaigns for prospecting, nurturing, and reactivation
  • Templated emails sent from the rep's own verified address
  • Auto-stops on reply, meeting booked, or stage change
Hands reviewing a sequence performance chart on a tablet at a desk

Active sequence

Live
  • D+0Intro emailSent
  • D+3Follow-up emailSent
  • D+7Value check-inIn 2 days
  • D+12Auto-stop on replyGuarded
Sequences

See it on your pipeline. Or see it in twenty minutes.

From signed up to selling, in three steps.

  1. 01Step

    Connect

    Import your existing leads or sync from spreadsheets. Verify your sending domain. You're live in under an hour.

  2. 02Step

    Configure

    Pick your qualification framework, load your SOPs into the script builder, set discount-approval thresholds. We help with the first one.

  3. 03Step

    Sell

    Reps get AI-prepared briefs, guided calls, and automated follow-up from day one. Managers get call scoring without listening to every call.

Straightforward pricing, in your currency, no FX surprises.

All plans include a 14-day free trial. No credit card required to start. Switch plans any time.

Starter

Everything a small sales team needs to leave the spreadsheet behind.

R499/ user / month
  • Up to 10 users
  • Leads, accounts, opportunities, quotes
  • Sequences and qualification frameworks
  • Email integration via your verified domain
  • Compliance-grade audit log
  • Regional business-hours support
Start free
Most picked

Growth

AI sales enablement turned on. The plan most growing teams pick.

R899/ user / month
  • Up to 50 users
  • Everything in Starter, plus:
  • AI lead research and account briefs
  • AI sales scripts with branching
  • Advanced qualification (MEDDIC, SPICED)
  • Reporting and forecasting
Start free

Enterprise

For 50+ rep teams that need bespoke SOPs and dedicated onboarding.

Talk to us
  • Unlimited users
  • Everything in Growth, plus:
  • Voice call quality control
  • Custom SOPs and frameworks
  • Dedicated implementation manager
  • Bespoke SLA and DPA
Talk to us

VAT excluded. Prices shown in ZAR; ZAR · USD · EUR · GBP billing supported. Annual billing −10%.

What will it cost my team?

Drag to set your team size. We'll pick the right plan and show your monthly or annual total.

4
110255050+
StarterR499 / user / month
R1 996/ month

For 4 users. Switch to annual to save R2 395/year.

VAT excluded. 14-day free trial, no credit card required. Billing in ZAR, USD, EUR or GBP.

A CRM that respects where your business actually operates.

Your sales team works across real customer expectations, real follow-up pressure, and real operational constraints. CRM360 is built for that environment. Designed for growth-focused teams across African markets, CRM360 supports relationship-led selling, mobile sales activity, mixed communication channels, longer buying cycles, and the need for clear pipeline visibility. It brings together AI lead research, customer profiling, sequences, qualification frameworks, guided sales scripts, call quality control, and customer management into one practical sales enablement system. The result is a CRM that helps your team sell with more structure, speed, and confidence — without forcing your business into a workflow that does not fit how you operate.

A diverse sales team collaborating in person

Region · Africa · EU · Americas

Where your data lives is your call.

Built around the realities of your market.

CRM adoption fails when the platform does not fit the way the business actually operates. CRM360 is designed to reduce that friction from the start — from support and billing to data governance and regional deployment options.

  1. Support that works when your team is working

    Get help during the hours your sales and operations teams actually need it, with business-hours support aligned to customer time zones, extended support options on Growth plans, and 24/7 support options for Enterprise customers.

  2. Billing that fits local procurement

    Support for multi-currency billing, including ZAR, USD, EUR, and GBP, helps teams manage procurement across different markets. Regional payment options may be supported where available.

  3. Data region options for governance and performance

    Choose regional deployment options, including Google Cloud's Johannesburg region where available, with EU and Americas options supported for customers with specific operational or governance requirements.

  4. Controls that support responsible customer data management

    CRM360 includes role-based access, audit logs, data processing agreements, and breach notification processes to help businesses manage customer data responsibly and support compliance obligations across relevant jurisdictions.

Our reps used to spend two hours a day on research. Now they walk into every call with an AI-prepared brief. Conversion on first calls is up, and our new starters ramp in weeks, not months.
Portrait of a sales operations leader

Juri Ratau

Operations Manager · 123 Mvuleni Consulting

The questions we get most often.

Start the trial, or let us walk you through it.

Most teams know within the first call whether CRM360 is a fit. The trial is free, the demo is twenty minutes, pick whichever suits.